According to an MPI article, meetings and events accounted for $328 billion in direct spending in 2016. Wowza! Hosting an event is a costly investment, but if done correctly, it’s a worthwhile one that’ll present you as a leader in your field, keep your VIP clients raving, and get you new clients – thus making your initial investment negligible. 

 People invest heavily in events and for good reason: In this day and age where most of our “connecting” is done electronically, people are hungry for in-person experiences.